UNARTE
A well reputed art school in México commissioned us the creation of a new typeface to launch their new visual program.
UNARTE is a renown art & design school in Puebla that takes seriously its visual identity. They commissioned us the design of a new type that could match their thoughtful ideas and daily engagement in education and creativity.
We forced ourselves to find a geometric design, we thought it could better match the dna of a contemporary art school. However we didn't want a cold, spiritless geometry, but strong shapes defined by delicate curves.
The type system includes a series of icons specially designed to replace the letter A in unArte at diverse occasions. So these icons can be used to reflect in a relaxed manner specific messages needed at school. The design process benefitted from a rich communication with the school board, a rewarding experience.
